Introduction
In today’s fast-moving digital world, landing pages are a must-have for anyone looking to grow their business online. A landing page is a single web page designed with one clear goal: to turn visitors into leads or customers. For example, it might encourage someone to sign up for a newsletter, download a free guide, or buy a product. Unlike a homepage, which has many links and purposes, a landing page keeps things simple, guiding visitors toward one specific action. This focus makes landing pages powerful tools for marketing campaigns.
Elementor, a top WordPress page builder, makes creating landing pages easy, even if you’ve never built a website before. With its drag-and-drop editor, you can design beautiful pages without touching code. However, it’s worth noting that as of Elementor Pro version 3.27 (released before May 2025), the dedicated “Landing Page” feature is no longer supported. Instead, you can use standard WordPress pages with Elementor’s Canvas layout to achieve the same results. This guide will walk you through everything you need to know about building effective landing pages with Elementor. From step-by-step instructions to design tips and SEO strategies, we’ll cover it all to help you succeed online.
What is Elementor?
Elementor is a user-friendly tool that lets you design and customize WordPress websites with ease. It’s especially popular for creating landing pages because of its live editor, which shows changes as you make them. This makes designing quick and fun. Additionally, Elementor offers features that are perfect for landing pages:
- Drag-and-Drop Editor: Add and move elements like text or images without coding.
- Widgets Galore: Choose from over 100 widgets to add forms, pictures, or buttons.
- Ready-Made Templates: Use pre-designed layouts to save time.
- Mobile-Friendly Designs: Pages adjust automatically for phones, tablets, and computers.
- SEO Tools: Works with plugins like Yoast SEO to help your page rank higher on Google.
The free version of Elementor is great for beginners, but Elementor Pro adds extras like advanced forms and popups, which can make your landing pages even better. For more details, check Elementor’s Features.
Why Use Landing Pages?
Landing pages are special because they focus on one goal, making them more effective than regular website pages for specific tasks. For instance, if you’re running an ad for a new product, a landing page can highlight that product and include a “Buy Now” button, keeping visitors on track. Here are some common types of landing pages:
| Type | Purpose |
|---|---|
| Lead Generation | Collect emails or contact details for marketing. |
| Click-Through | Guide visitors to another page, like a store. |
| Webinar Sign-Up | Get people to register for an online event. |
| Product Launch | Promote a new item or service. |
By using landing pages, you can boost your campaign’s success and track results easily.
How to Create a Landing Page with Elementor
Even though Elementor’s dedicated “Landing Page” feature is no longer available, you can still create stunning landing pages using standard WordPress pages. Here’s a simple guide to get you started, based on Elementor’s Tutorial.
Step-by-Step Instructions
- Start a New Page:
- In your WordPress dashboard, go to Pages > Add New.
- Click Edit with Elementor.
- In the editor, click the gear icon at the bottom left and choose Elementor Canvas. This gives you a blank page without headers or footers, perfect for landing pages.
- Add Sections:
- Click the folder icon to pick templates or blocks.
- Add these common parts:
- Header: Keep it simple, maybe just your logo.
- Hero Section: Add a big headline, a short description, and a button like “Sign Up Now.”
- Features: Show what you offer with bullet points or icons.
- Testimonials: Include customer quotes to build trust.
- Gallery: Display photos of your products or work.
- Form: Add a sign-up form (Elementor Pro needed for fancy forms).
- Footer: Include links to your privacy policy or terms.
- Customize Your Design:
- Change text, colors, and images to match your brand.
- Pick a few colors and fonts to keep everything consistent.
- Check Mobile View:
- Use Elementor’s mobile editing tool to tweak the layout for phones and tablets.
- Adjust spacing and text size so it’s easy to read on small screens.
- Preview and Publish:
- Click the eye icon to see how your page looks.
- When you’re happy, hit Publish to share it with the world.
This process is straightforward, and Elementor’s tools make it fun to experiment with designs.
Best Practices for Great Landing Pages
To make your landing page stand out and get results, follow these tips. They’ll help you create pages that are easy to use and effective.
- Keep It Simple: Focus on one goal, like getting sign-ups. Avoid extra links that might distract visitors.
- Write Clear Text: Use bold headlines and short sentences. For example, “Get Your Free Guide Today!” is better than “Download Our Comprehensive Resource.”
- Make Buttons Pop: Use bright colors for buttons and words like “Join Now” or “Shop Today.”
- Use Good Pictures: Add high-quality images or videos that show your product or service.
- Stay Clean: Don’t clutter the page with too much text or images. A simple design keeps visitors focused.
- Load Fast: Shrink image sizes and avoid heavy plugins. Try WP Rocket to speed things up.
- Test on Mobile: Since many people use phones, make sure your page looks great on small screens.
- Try Different Versions: Test two versions of your page (A/B testing) to see which gets more clicks.
- Follow Rules: If you collect emails, include a privacy policy link to stay legal.
These tips will help your landing page look professional and work well. For more ideas, see Elementor’s Blog.
SEO Tips for Your Landing Page
To help people find your landing page on Google, use these SEO strategies. They’ll make your page more visible and attract more visitors.
- Find Keywords: Use tools like Google Keyword Planner to find words your audience searches for, like “best online course.”
- Add Keywords Smartly: Put your main keyword in the page title, web address, and a few times in the text.
- Write a Meta Description: Create a short summary (under 160 characters) for search results, like “Learn coding with our free course!”
- Use Headings: Mark your main title as H1 and sections as H2 or H3 for better organization.
- Describe Images: Add alt text to images, like “Online course sign-up form,” to help search engines understand them.
- Link to Other Pages: Include links to your website’s blog or product pages, and to trusted sites like Elementor’s Showcase.
- Speed Up Your Page: Check your page speed with Google PageSpeed Insights and fix any issues.
- Make It Mobile-Friendly: Google favors pages that work well on phones, so double-check your mobile design.
These steps will boost your page’s chances of appearing in search results, bringing in more visitors.
Tools and Resources
To make your landing page even better, try these tools and resources:
- Plugins:
- Yoast SEO: Helps you optimize your page for search engines.
- Rank Math: Another SEO tool with extra features.
- ElementsKit: Adds more widgets and templates for Elementor.
- MetForm: Creates advanced forms for collecting leads.
- Themes:
- Astra: A fast, lightweight theme that works well with Elementor.
- GeneratePress: A flexible theme great for SEO.
- Resources:
- Elementor Academy: Free lessons on using Elementor.
- Elementor Templates: Ready-to-use designs for landing pages.
- Elementor Showcase: Examples of real websites for inspiration.
These tools can save you time and make your landing pages more effective.
Real-World Success Stories
Seeing how others have used Elementor can inspire your own designs. Here are a few examples:
- NinjaOutreach: This company used Elementor to redesign their site and saw a 700% jump in conversions. They created clean, focused landing pages that worked.
- Ongage: By switching to Elementor, Ongage made their site 110% faster, improving user experience and SEO.
- Hive: This business used Elementor to build multiple landing pages for different campaigns, tailoring each to specific audiences.
These stories show how Elementor can help businesses achieve big results. Explore more examples at Elementor’s Showcase.
Common Mistakes to Avoid
To ensure your landing page succeeds, steer clear of these pitfalls:
- Too Much Information: Don’t overwhelm visitors with extra links or text. Keep it focused.
- Ignoring Mobile Users: Always test your page on phones to avoid losing visitors.
- Skipping SEO: Use keywords and meta descriptions to help people find your page.
- Not Testing: Try different designs to see what works best for your audience.
By avoiding these mistakes, you’ll create a landing page that performs well.
Conclusion
Building a landing page with Elementor is a smart way to grow your business online. Even without the old “Landing Page” feature, Elementor’s drag-and-drop editor, templates, and mobile-friendly designs make it easy to create pages that look great and get results. By following the steps in this guide, using best practices, and adding SEO, you can attract more visitors and turn them into customers. Start exploring Elementor today to take your marketing to the next level!